Our users also make up a large part of our development and design process with our latest update having been realized because of direct student feedback. 3D4Medical ensured its staff represented its end users and that they brought fresh thinking to the table by employing recent medical graduates in a variety of roles at the company. Innovation has always been the cornerstone of 3D4Medical and what makes it one of the largest and most successful medical app companies in the world. How do you stay relevant in this dynamic business environment? 3D4Medical continues to develop and promote this revolutionary platform. In late 2019, 3D4Medical was acquired by Elsevier, a global information analytics business specializing in science and health that is also part of RELX. This initiative caught the attention of various tech giants, and 3D4Medical was invited to appear on stage at events hosted by high-profile, global companies, which helped increase our overall level of exposure and awareness. We decided to produce the first educational app for medical students, “Complete Anatomy.” With a growing need in medical education to provide students with access to anatomy learning outside of the lab, we saw a new opportunity to apply our technology and expertise. Kindly brief us about your health app and its story so far.ģD4Medical initially began creating and selling images derived from 3D anatomical models to everyone from medical publishers to advertising. Many institutions not only have to address the immediate need for distance learning but also to have a Plan B for any future emergencies.Įlizabeth Munn, Managing Director of International Education at Elsevier, which acquired 3D4Medical in 2019, shares more details about the app and its future. Though it started as a support to the studies, the current situation has made it necessary that students and faculties have access to an app like this that can benefit both. Today, Complete Anatomy, an education platform, is used to educate both medical students and patients, and this space is growing rapidly especially given the COVID19 situation. It was often either through the student body putting pressure on faculty or the professors recognizing that the majority of students were using the platform already, which lead to its first institutional deals. The students were becoming very familiar with the digital alternatives and were quick to identify the most useful product by the company, ‘Complete Anatomy’. In its mission to support faculty as they strive to make a difference for their students, 3D4Medical’s strategy was a bottom-up approach. As such, a small Irish company 3D4 Medical, which is committed to helping students become great doctors, nurses, and healthcare professionals, took a different approach. Of course, nowadays students can get help to buy sociology essay or other subjects from sources. Professors and medical faculty are often reluctant to change what had been working for centuries, to embrace new technology. However, the path for the digital medium to gain acceptance has not been easy. The digital medium has the power to simplify complex topics, like Anatomy, using the audio and video mechanisms for an explanation. For effective study and to gain knowledge, medical practitioners today don’t just rely on faculty and coursebooks but also explore the digital options. Medicine is considered as one of the toughest streams of study and rightly so because, able medical practitioners are trusted with human lives.
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